About Us

Welcome to Roly's Toys

Roly's Toys was born from a lifelong passion for collectible action figures and a mission to help fellow collectors find the figures they love.

Our Story

My earliest memories are filled with Star Wars and G.I. Joe. In the mid-eighties, my brother and I got our first Joes, and we were hooked—collecting figures and vehicles all the way through high school. Years later, those childhood treasures were packed away, replaced by a passion for comics that lasted decades.

In 2020, I rediscovered a box my mom had packed when my parents moved. Inside were all my childhood toys—G.I. Joe, Star Wars, Transformers, He-Man, and more. That rediscovery reconnected me with the collector community and introduced me to the modern 6-inch G.I. Joe Classified Series that had just launched.

I tried to resist buying the new figures... until I held them in my hand. While trying to complete my own collection, I quickly learned how difficult it was to find these figures. Most stores didn't carry them, and the few that did sold out fast. That's when I realized I could help.

Our Mission

Roly's Toys exists to connect collectors with the premium action figures they're searching for—especially the hard-to-find releases that disappear from retail shelves. We specialize in G.I. Joe Classified Series and carry curated selections from Transformers, Marvel Legends, Star Wars, and other top collectible lines.

Through direct relationships with Hasbro and fellow collectors, we source new releases, exclusive figures, and sought-after items that aren't available at your local store. Whether you're completing a collection, hunting for a specific character, or discovering the line for the first time, we're here to help you find what you need.

Why Choose Roly's Toys?

Collector-Focused: We're collectors ourselves and understand what matters to you
G.I. Joe Specialists: Deep expertise in the Classified Series and vintage lines
Hard-to-Find Figures: Access to releases that sell out quickly at retail
Trusted Sourcing: Direct relationships with Hasbro and authorized distributors
Passionate Service: We're here to help you build the collection of your dreams

Thank you for trusting Roly's Toys to be part of your collecting journey.

— Rolando Avendaño
Founder, Roly's Toys